See how many additional impressions your budget could buy.
Enter a budget and a format for an indicative LowRoller CPM and impression range. Switch to plan mode to see what adding the line would do to your blended CPM. No email required to see the numbers.
Indicative, for display at $10,000.00
6.7M–16.7M additional impressions
Between 6,666,667 and 16,666,667 additional impressions.
Additional impressions, not unique reach — deduplicating against your existing plan needs audience data this calculator doesn’t have. Figures are directional and assume broad delivery in tier-one markets. Published ranges version 2026-09-02.
Want a range for the actual brief?
Send the assumptions above and we’ll come back with a tighter range, a forecast and the quality exclusions we would apply.
What the numbers assume
The calculation is deliberately simple: budget divided by CPM, times a thousand. The only judgement in it is the CPM range, which is the range we publish and buy to. Nothing is modelled, weighted or predicted, because a forecast built on invented coefficients is worse than arithmetic you can check yourself.
What that means in practice: the low end of the range assumes broad delivery in tier-one markets with our standard exclusions applied. Narrow the audience, tighten the suitability tier, or ask for a small geography and the real number moves up — sometimes a long way up. That is the conversation to have with a person, which is what the form under the result is for. For the market context behind these ranges, see our 2026 CPM benchmarks.
Cheap, without being junk
A low CPM is easy to produce and usually worthless. These ranges are what we deliver with the quality rules left on: made-for-advertising sites and arbitrage traffic excluded, no auto-refresh or stacked placements, sellers.json and ads.txt checked, viewability floors measured per format, and full site- and app-level reporting. The full list is on the main page.
Questions
Is this a quote?
No. It applies our published broad-reach CPM ranges to the budget you enter. Real pricing depends on market, timing, targeting, formats, suitability rules and what supply is available when the campaign runs. Send the scenario and a person will price it properly.
Why does it say impressions rather than reach?
Unique reach needs audience size and deduplication against everything else running, which this tool has no way of knowing. Impressions are a number we can calculate honestly from a budget and a CPM. Anyone quoting you unique reach from a budget alone is guessing.
Where do the CPM ranges come from?
They are the ranges we publish and work to: $0.60-$1.50 for open-auction display, $1.00-$2.20 outstream, $1.60-$3.20 in-stream. Against 2026 market averages of roughly $3 buy-side for display, that is 50-80% below the going rate.
Does tighter targeting change the numbers?
It changes real pricing, but we don't apply an invented multiplier here - that would be a made-up number dressed as a calculation. The tool holds the broad-reach baseline and tells you when your selection would move it.
Already have a live brief?
Skip the estimate. Send the budget, markets and dates and we’ll price the actual campaign.
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